Sponsors of tomorrow

Remember those days when Intel used to be as cool and edgy as state-owned infrastructure company? Of course … they built chips – the engines of the information age. But they seemed to be a well-accepted necessity. Nothing more, nothing less. Then – suddenly – Apple decided that they would go Intel from now on. Seems that this had made Intel more confident again. In their recent viral campaign the guys from Intel show us that geek are the new rockstars.

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How would you feel if you are the (co-)inventor of something rudimentary as USB? And don’t miss this other great video of the campaign. It is some kind of ironic and tells us about how you could do the press call for the “world’s smallest micro processor”:

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