Beyond dialogue with the Snow Leopard

“In delivery” it reads on my Apple Store account. »Snow Leopard« the sixth iteration of Apple’s Mac OS X will ship by the end of this week. In today’s post over at the brainwash blog I try to gasp at the secrets – if there are any – behind Apple’s communication strategy. So take a look at it at »Beyond dialogue – Apple’s strategy of viral silence« and share your thoughts on the topic.

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