Insanely aufregend!

What’s the main purpose of a CPU? To be insanely fast? To be bloody capable? No. The main task of a CPU is to support our creativity and tear down barriers of technology holding back our expressionism.

Intel is right now communicating the strength of it’s Core i5 line of processors with an integrated campaign called “The Chase”. The campaign got me started with a film on YouTube.

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An insanely awesome idea, even if it sports windows (the OS as well as the technological metaphor). The campaign is fully integrated on Facebook and shows just another aspect of Intel’s own chase to get a slice of coolness. To be honest, I really doubt the viral quality of the campaign.

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