ASICS inspires itself by BMW

ASICS positions itself as the “archenemy of gravity” with a new video spot on YouTube.

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Nice video, ha? Well BMW, german car manufacturer with style and grace and history defends gravity a little bit longer as you may or may not have seen at the Munich based “BMW Museum” and the “Kinetic Sculpture” BMW uses to welcome its audience.

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So maybe beauty doesn’t always lie in the eye of the beholder but is a case of pure physics applied.

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