Posts in »Social Media« (Category)

The ugly truth …

Brands ain’t relevant just because they are able to earn themselves a lot of likes. Brands earn a huge amount of likes because the were relevant in the first place. (And I’m not talking about likes “bought” via ads.)

Date posted
January 25, 2013
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Author
Jo Wedenigg

Mein Zitat des Tages …

Marken sind Rockstars und Agenturen die Manager! Gesagt: heute, 21.11.2011, auf den Social Media Economy Days in München

Categories
Social Media
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Date posted
November 21, 2011
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Author
Jo Wedenigg

Die Sache mit dem Klopapier

“For You. Vor Ort.” Simpel, eingängig und vermeintlich anbiedernd, degradierend sowie auf jeden Fall wider die Regeln der deutschen Sprache. So stellt die Deutsche Sprachwelt zumindest den Claim des Handelsunternehmens Schlecker dar.

Date posted
October 29, 2011
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Jo Wedenigg

Hello, I’m a Mac.

Nach dem etwas verhaltenen Erfolg von SingPing, wagt sich Apple erneut in die “Social” Arena und stellt seine neuen “Apple Support Communities” vor.

Date posted
April 19, 2011
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Author
Jo Wedenigg

So lange man Träume noch leben kann …

… die Anna Wintour der Social Media Manager You know, how it feels … wieder zu Hause. 3 Tage wach auf Twitter, Facebook und allem anderen. Noch dazu in einer der wirklich nicht all zu schönsten Städte Deutschlands: Big B.

Date posted
April 17, 2011
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Author
Jo Wedenigg

re:publica 2011 – What happened so far …

It’s the  third day of re:publica 2011 – the conference for blogs, social media and digital conference, taking place in Berlin for the fifth time this year. After three days of various sessions, talks and keynotes it’s time to step back and have a recap of what I’ve learned so far.

Date posted
April 15, 2011
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Author
Jo Wedenigg

How it spreads.

Facebook is a global phenomenon. Spreading from one user to another and occupying more and more traditional media space. Even online.

Date posted
January 13, 2011
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Author
Jo Wedenigg

Social Gaming … the coolest thing since sliced awesome!

Always searching for new trends and the evolution of marketing (especially social marketing) I recently rediscovered the phenomenal thoughts of John von Neumann, stated in his ground-breaking works on game theory.

Date posted
January 4, 2011
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Author
Jo Wedenigg

The Story of 2011

2010 is gone. Although it has been a great year with many things new and a handful of great challenges, 2011 is just up and running and I expect it to get even more awesome.

Date posted
January 3, 2011
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Author
Jo Wedenigg

The Coca-Cola Happiness Vending Machine

Guerilla-Marketing par excellence … (including the viral spreading of the resulting content via social media platforms and influentials).

Date posted
January 3, 2011
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Author
Jo Wedenigg