You know what they say: a strategy is better the shorter and more simple it gets. Well, sometimes a strategy is so damn simple you can put it down on just one, single presentation slide. After hours and hours of thinking I may present to you: Microsoft’s future marketing strategy (perfectly aligned with the company’s [...]
A few weeks ago Microsoft got into criticism about on of its campaigns. While there were many things you could actually argue about in the sujets (like the white MacBook which lost its Apple logo, or the IT people having hilarious fun during a meeting), the most disturbing part was – for sure – that [...]
Maybe you’ve already heard about the new campaign Microsoft is setting up to get rid of their “Vista Sucks” odeur. Well here it is. The first commercial, featuring Bill Gates and Jerry Seinfeld aired yesterday. And, what should I say … serious? Please “enjoy” the part in the end of the spot, when Gates [...]
Experiencing horrible long start-up times in new Microsoft Office 2008 (Mac) applications? Here’s a solution!
For all of you who were still in doubt, that even Microsoft itself doesn’t see Windows Vista as a success: They are now giving away free copies of Windows XP if you buy Vista. “I don’t know how you can do better than getting both.”, says Steve Ballmer (CEO of Microsoft). Well, get none of [...]