We help people build
meaningful things.

Apes on fire is exploring, building and advancing consequential things – things people have skin in the game for, that change something, and that are meant to endure.

We believe, better thinking changes what's possible.

Human ingenuity is not fixed; the environments in which people reason, create and decide can be engineered and designed.

Hard problems deserve their own machinery.

We assemble temporary thinking systems around consequential problems – the right people, context, models and technology for the work in front of us.

Human steer. Machine scale.

Machines can search more, remember more, model more and challenge a problem from more angles.

People still decide what matters, what is good, and what happens next.

Bring us the problem. We'll build the system.

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